They're effective, affordable, and just fun to play with - on camera and IRL!Īpplying the Poreless Putty Primer to your skin as an all-over base before makeup will help smooth out imperfections, minimize the appearance of pores, and keep makeup looking fresh all day. But each one of these targets a different skin concern and end look, which is why they're often included as the first step in all those makeup tutorials you've been obsessively watching. Primers, in general, are formulated to grip makeup so it lasts all day. You may have come across the #elfvanishingact challenge recently that has people using the primer to make things in their lives "disappear," but challenge aside, it's one makeup product TikTokers love to love.Īlongside the iconic OG Poreless Putty Primer, there's also the new Matte Putty Primer and Luminous Putty Primer.
If you are into beauty and spend countless hours each day scrolling through the rabbit hole that is TikTok, there's probably one makeup product you've been seeing all over your feed: the e.l.f.
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